Using the latest variable data printing technology, CLE Group has the creative power to take your marketing to a higher level of sophistication.

Your marketing campaigns can expect a significant increase in response rates and return on investment (ROI) by incorporating targeted text and images to generate highly personalised documents for an individual customer or prospect. Using a database to drive the document variables, virtually every single page can be a unique creation, engaging the recipient in a personal conversation with the publication.

Find out more about Personalised URL's (PURLs)

"Mail is used by all types of businesses, in all sectors, to acquire customers, retain them and encourage them to spend more. It's a highly targeted, highly personal, highly successful form of marketing that's worth over £25 billion in sales revenue each year in the UK." - royalmail.com

Working closely with our clients, CLE Group can manage the entire campaign from initial concept to analysis of results. Here's what you could expect from our dynamic VDP service:

• Design
• Proofing
• Data Management and Advice
• Printing
• Distribution
• ROI Monitoring using PURLs (Personalised URLs, Web Landing Pages)